IRENE BECKER
The Challenger Mindset
They told me to play it safe.
I chose to break the mold
“From nearly getting kicked out of school to receiving a full scholarship. From scaling a $50M brand to $150M in just a few years. From disrupting corporate industries to raising childcare and NDIS standards. Success isn’t about following the rules—it’s about rewriting them.”
IRENE BECKER - FOUNDER I INVESTOR I SPEAKER I CONSULTANT
Brand Growth
Scaled a $50M brand to $150M+ within a few years. Grew a start-up to Australia’s most premium and best-rated service.
Market Leadership
Turned declining brands into clear #1 market leaders. Grew brand’s excellence securing multiple awards.
Industry Disruption
Transformed the Aupair setting new standards and challenged NDIS and Aged Care industries, tapping into unsolved needs.
As Featured In
Testimonials: Real People.
Real Results.
Cassie
“Irene is a machine. So, when we were recommended Irene from our friends, they’ve been working with Irene for a number of years. Kate said, you need Irene in your life. And it was absolutely true to the recommendation.”
“Irene was really, really easy to work with. I’ve got to say that this experience was the most efficient. I felt the most sort of heard, I think Irene really, really listened to what I needed and our specific needs, because we have pretty unconventional needs. I really liked the process that we went through. It was different to anything I’d ever done before.”
Ash
kate
“I as a leader, female leader, you’re actually concerned at times with, am I able to pursue a career and pursue a promotion whilst maintaining, you know, incredibly strong family unit? Irene does an incredible job of giving peace of mind and this empowerment to say, actually, you can do it. The business is professional. They understand what is required to empower women in leadership roles. And I say that knowing that my husband is an an absolute advocate of women leadership roles, this is more and more often going to happen. We’re going to have more women coming into these moments where they want to have a family and pursue careers. This is the right avenue! “
About Irene
Breaking Barriers & Building Futures
“They said I wasn’t cut out for success. I proved them wrong.”
- Nearly expelled for missing school, then won a full academic scholarship.
- Became the first in my family to study, study abroad, earning a Master’s in Education & Business.
- Managed multi-million dollar global brands at SAP, Kraft Heinz, and Sorbent.
- Built & scaled 99aupairs, Australia’s most premium, best-rated Aupair & NDIS agency.
- Set new industry standards in both childcare and disability support.
- Worked in B2B and B2C across industries Hospitality, Wellness, Health, E-Commerce FMCG and Professional Services & Tech.
My approach
- Purposeful & Sustainable: Every decision is guided by long-term impact and meaningful outcomes.
- Simplicity with Intent: I strip away the noise to focus on what truly matters.
- Driven by Results: I lead with clarity, accountability, and a relentless focus on delivering measurable success.”
About Irene
Breaking Barriers & Building Futures
“They said I wasn’t cut out for success. I proved them wrong.”
- Nearly expelled for missing school, then won a full academic scholarship.
- Became the first in my family to study, study abroad, earning a Master’s in Education & Business.
- Managed multi-million dollar global brands at SAP, Kraft Heinz, and Sorbent.
- Built & scaled 99aupairs, Australia’s most premium, best-rated Aupair & NDIS agency.
- Set new industry standards in both childcare and disability support.
- Worked in B2B and B2C across industries Hospitality, Wellness, Health, E-Commerce FMCG and Professional Services & Tech.
My approach
- Purposeful & Sustainable: Every decision is guided by long-term impact and meaningful outcomes.
- Simplicity with Intent: I strip away the noise to focus on what truly matters.
- Driven by Results: I lead with clarity, accountability, and a relentless focus on delivering measurable success.”
Work With Irene
Consulting | Speaking | Investment
Business Growth & Strategy
Scaling brands from losing market position to category leaders.
Strategic marketing, digital innovation, & AI-driven lead generation.
Leadership, team coaching & recruitment strategy development.
Speaking & Thought Leadership
Women in business & leadership: Breaking barriers & redefining success.
The future of childcare & flexible work: The solution no one is talking about.
Entrepreneurship & scaling businesses: From startup to multi-million dollar growth.
Investment & Advisory
Supporting high-potential, impact-driven startups.
Mentorship for entrepreneurs ready to challenge their industries.
Who Is This For?
This is for you if..
✔ You’re a purpose-driven business owner looking to scale with sustainable strategy—not just quick wins.
✔ You’re a woman ready to break free from the 9–5 and build a flexible, values-led business that fits your life.
✔ You’re passionate about creating impact in Childcare, NDIS, or Aged Care and want to launch your own agency with confidence.”
This is NOT for you if..
✖ You’re chasing shortcuts over sustainable growth.
✖ You’re not ready to shift your mindset or take bold action.
✖ You’re looking for cookie-cutter solutions—I design strategies tailored to your unique goals.
Ready to build something meaningful?
Who Is This For?
This is for you if..
✔ You’re a purpose-driven business owner looking to scale with sustainable strategy—not just quick wins.
✔ You’re a woman ready to break free from the 9–5 and build a flexible, values-led business that fits your life.
✔ You’re passionate about creating impact in Childcare, NDIS, or Aged Care and want to launch your own agency with confidence.”
This is NOT for you if..
✖ You’re chasing shortcuts over sustainable growth.
✖ You’re not ready to shift your mindset or take bold action.
✖ You’re looking for cookie-cutter solutions—I design strategies tailored to your unique goals.
Ready to build something meaningful?